Apple reports on a Phish festival. "Phish headlined a three-day festival which attracted 70,000+ fans. In addition to performing, the band set up a tent where fans could make their own free custom mix CD of live Phish tracks with iTunes. Phish also rented a 100,000-watt radio station, completely driven by iTunes, and broadcast from the event commercial-free."
I found this story through Apple's RSS feed. See the business model? Keeping fans informed of what's going on with the products (and bands) that they love. Apple is using our technology masterfully to tell people how Phish is using theirs.